Our Story

Interested in supporting businesses that are working to make a difference?

You’re in the right place.

The Good Lane is a small business based in Calgary, Alberta, Canada. I (Brenna) launched The Good Lane in the Spring of 2021 with the core purpose of connecting socially conscious consumers and kind brands.

In 2020, with some newly found free time I began trying to figure out how I could best support small businesses, especially those going above and beyond. It didn't take me long to realize there are way more businesses than I ever imagined doing wonderful things, like giving back, using only eco-friendly materials, employing vulnerable populations and so much more. Maybe it is my background in marketing, but my next thought was more people need to know these businesses exist!

Enter, The Good Lane. My hope is The Good Lane will help more people discover businesses that are putting people and the planet first. To quote Anna Lappe, “Every time you spend money, you're casting a vote for the kind of world you want.” Our subscription box offering is just the start and I have many ideas on where The Good Lane could lead (pun intended!). Thank you so much for being here! 

With Love,