Welcome to The Good Lane

Thoughtfully curated goods for conscious living.

Hi, I'm Brenna — founder of The Good Lane. I started this small business in Cochrane, Alberta in the spring of 2021 with a simple goal: to make it easier to find beautiful, useful products that also do good in the world.

It all began with a desire to support small businesses that were going above and beyond — giving back, treading lightly on the planet, and uplifting their communities. With a background in marketing, I realized one way I could contribute was by helping more people discover these brands.

Today, The Good Lane is a growing collection of mindfully crafted goods — from Swedish sponge cloths that replace paper towels and raise funds for nonprofits, to handmade fair trade home essentials. Everything we carry is sourced with care and intention, with a focus on ethical production, sustainability, and social impact.

We’re still small, but our mission is big: to make it easier (and more joyful) to shop in a way that aligns with your values.

To quote Anna Lappé, “Every time you spend money, you’re casting a vote for the kind of world you want.” Thanks for choosing to vote with us.

brenna the good lane owner

With Love,

Brenna

Business should be a force for good.

We care deeply about equality, fair wages, human rights, and protecting the environment. We believe animals deserve compassion, and that kindness — to people and the planet — should always come first.

These values guide every decision we make. From the materials we choose to the partners we work with, we’re intentional about how and where our products are made.

Whether it’s something we’ve created or a piece from a like-minded brand, every product we offer reflects these values — helping make conscious living just a little easier.