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The Good Lane is a small online business based out of Cochrane, Alberta, Canada. I (Brenna) started The Good Lane in the Spring of 2021 with the core purpose of connecting socially conscious consumers and kind brands.

In 2020, like many of you, I began trying to figure out how I could best support small businesses, especially those going above and beyond. It didn't take me long to realize there are way more businesses than I ever imagined doing wonderful things, like giving back, using only eco-friendly materials, employing vulnerable populations and so much more. Maybe it is my background in marketing, but my next thought was more people need to know these businesses exist!

Enter, The Good Lane. My hope is The Good Lane will help more people discover businesses that are putting people and the planet first. To quote Anna Lappe, “Every time you spend money, you are casting a vote for the kind of world you want.” Thank you for being here! 

brenna the good lane owner

With Love,


Business should be a force for good.

On The Good Lane we value equality, human rights and fair wages.We believe the environment and animals must be protected. We believe care must be taken when selecting and sourcing materials; kindness towards people and the planet should always be priority number one. These values are at the heart of every decision made on The Good Lane, and they are values embraced by the brands we feature on our marketplace and in our seasonal boxes. 

  • shop eco-friendly products

    Earth Friendly

  • shop fair trade products

    Fair Trade

  • shop brands that give back

    Gives Back

  • recycled / upcycled products

    Recycled / Upcycled

  • women owned products

    Women Owned

  • shop bcorp products


  • shop handcrafted products


  • bipoc owned brands

    BIPOC Owned

  • shop made in canada products

    Made in Canada

  • shop vegan products


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